If you’re looking to create a successful business selling products to other businesses, a B2B webshop (business-to-business online store) is the ideal solution to streamline your sales process. The rise of B2B ecommerce has transformed how businesses interact and buy products, creating new opportunities for growth and efficiency.
Whether you’re a wholesaler, manufacturer, or distributor, a B2B online store gives you the tools to manage bulk orders, provide custom pricing, and offer seamless transactions. But what exactly is a B2B webshop, and how can it benefit your business?
In this guide, we’ll dive deep into everything you need to know about B2B sales, B2B ecommerce platforms, and how to build a customizable B2B webshop for your wholesale business.
What is B2B e-commerce?
B2B (business-to-business) refers to transactions between businesses, where products or services are sold from one company to another. Unlike B2C (business-to-consumer), B2B ecommerce involves businesses making purchases in bulk, typically for resale or further production.
A B2B portal allows businesses to sell products directly to other businesses online, providing a streamlined shopping experience. By using an online B2B shop, businesses can automate their sales processes, track inventory, and offer personalized pricing, making it easier to manage large orders and fulfill customer needs.
Key features of a B2B webshop
When building a B2B online store, you need to ensure it has the essential features to support your business operations and meet your customers’ needs. Key features of a successful B2B webshop include:
Custom Pricing & Catalogs: One of the main advantages of a B2B webshop is the ability to set customized prices and create product catalogs tailored to different customer segments. This helps businesses maximize revenue where their costs might be higher (e.g. farther geographic regions) and reward customer loyalty.
Order Management System: A wholesale order management system helps businesses efficiently track and process orders. Automating order fulfillment reduces manual work and ensures that customers receive their orders on time.
Secure Payment Processing: A secure B2B portal ensures that transactions are protected and secure. A wholesale payment gateway integrated into your platform provides a safe environment for online payments, reducing the risk of fraud.
ERP Integration: ERP integration allows your B2B platform to sync with your existing ERP system, ensuring real-time stock visibility and price accuracy. This makes managing large product inventories and sales data seamless.
Multi-Currency & Multi-Language Support: A multi-currency B2B platform makes it easier to manage transactions with international clients, while multi-language support enables you to cater to a global customer base.
Self-Service Portal: With a self-service portal, customers can place orders, track deliveries, and manage their accounts, providing a smoother and more autonomous experience for both businesses and buyers.
Minimum Order Quantities & Amounts: The ability to set order rules helps you to ensure profitable orders no matter where your customer is located. By setting a minimum order amount, you limit orders to a minimum value to ensure that your costs don’t inflate and that you don’t lose money on shipping.
Why do you need a B2B e-commerce platform?
Having a B2B website or B2B shop template is essential for modern businesses that want to stay competitive in the digital age. A B2B sales platform allows you to:
Offer a more streamlined purchasing experience for your clients.
Automate order processing and minimize manual tasks.
Easily manage customer accounts and sales data.
Provide personalized pricing, catalogs, and promotions to different customer segments.
Building a B2B webshop can save time, reduce errors, and help you manage your wholesale business more effectively.
B2B e-commerce vs. B2C e-commerce: What’s the difference?
While B2B ecommerce refers to transactions between businesses, B2C ecommerce (business-to-consumer) is where businesses sell directly to individual consumers. B2B platforms are designed to handle the unique complexities of business transactions, including larger order volumes, minimum order quantities, invoicing, personalized pricing, and the need for customized catalogs.
A B2B website builder provides the necessary tools to create a platform that meets these needs, offering specific features that B2C platforms do not. If you’re selling to other businesses, a B2B solution will make your operations much more efficient and cost-effective.
How to build a B2B webshop for your wholesale business
Building a B2B webshop requires the right platform and tools to ensure a seamless experience for both you and your customers. When setting up your wholesale ecommerce platform, consider:
Customizable B2B store features: Choose a platform that allows you to tailor your online store to your specific needs, such as product catalogs, pricing, and payment options.
Integration with existing systems: Ensure your platform can integrate with your current ERP and CRM systems for smooth data transfer and management.
B2B sales channels: Consider how your B2B sales channels (such as email, mobile apps, and in-store systems) will integrate with your online store.
The future of B2B e-commerce
The growth of B2B ecommerce shows no signs of slowing down. As more businesses shift to B2B platforms, the need for seamless, integrated solutions has never been more important. With the right B2B platform, you can scale your business, expand your reach, and provide a better experience for your customers.
Get started with your B2B webshop today
The Order Portal by Orderchamp, built by a B2B business for B2B businesses, offers everything you need to simplify and optimize your transactions. With an easy-to-use, conversion-focused template, you can set up a fully branded webshop in minutes. Access essential B2B tools like custom pricing, order minimums, and bulk discounts to sell directly to your customers through a professional portal that perfectly reflects your brand identity.
Fast, intuitive, and fully customizable, the Order Portal integrates seamlessly with your existing website. Explore its full potential with our interactive demo: upload your logo, products, and images to see how it works—completely free for two weeks. Start scaling your business with a B2B solution designed to grow with you.